For the Autumn-Winter 2023 Villaine Collection by Maison J. Simone, showcased at Tokyo Fashion Week, I had the privilege of working as an Assistant Art Director. This collection was a captivating blend of avant-garde aesthetics and refined elegance, embodying the rebellious spirit and sophisticated style of Maison J. Simone.

The Villaine Collection drew inspiration from the juxtaposition of urban grit and opulent luxury. Each piece was designed with meticulous attention to detail, featuring innovative silhouettes, bold patterns, and a rich palette that ranged from deep, moody tones to vibrant, eye-catching colors.

As an Assistant Art Director and designer , I contributed to the creative vision of the collection, overseeing the coordination of photoshoots, styling models, and ensuring that the visual presentation of each garment was cohesive and striking, as well as contributing significantly to the collection’s creation by sewing all the garments.
My role involved collaborating closely with the lead artistic Director to bring the thematic elements to life, creating a narrative that resonated with the audience and highlighted the unique artistry of Maison J. Simone.

The Villaine Collection not only showcased our commitment to high-quality craftsmanship but also our dedication to pushing the boundaries of contemporary fashion, making it a memorable highlight of Tokyo Fashion Week.
— Rihame Kahya

Muscle Queen

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